I understand how creating fixed graphics on a webpage can help focus eyeballs on a specific reference point. I get it. I actually like fixed information-graphics and find them useful at times, assuming they are subltle and helpful to my experience as a reader.
However THIS is ridiculous: Basically, in the above graphic, the space between the arrows, i.e., the navigation bar, the header graphic, title and ad, are all fixed. They do not scroll, they are always there.
I understand the lead sponsor must love this, and is probably the driving force why the Bergen Record implemented such a strategy, but it is irritating to the user. I feel trapped and boxed in when reading. I actually feel like I want to duck my head when scrolling. It’s terrible.
For useful, less-intrusive versions of fixed graphics, check out this and this.
How do you feel about this sort of fixed content?
